Reviewed: May 2025

Once the impact can be captured and demonstrated it is important to communicate it.  Many different formats can be used to create an impact story, such as an impact report with infographics, a page on a charity’s website, a case study in form of a tweet, or even a timeline.

The AMRC Research Impact Resource Hub provides a filterable list of sample impact reports and webpages published by AMRC member charities. 

When communicating it is important to consider:

• Audience
• Message
• Timespan
• Evaluation methodology

Some examples from reports

Ataxia UK: Impact report using Researchfish data

Bone Cancer Research Trust: Timeline

Wellbeing of Women: Interactive dashboard

Alzheimer's Research UK: Researcher profile

Prostate Cancer UK: Pathway to translational impact

Other guidance in this section includes:

• Classifying research impact

• Methods for capturing research impact

• Types of impact evaluation

• Challenges to measuring impact

• Using theory of change to evaluate the impact of funded research

• Research impact